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STARBUCKS：The Brand, the History, and the Global Vision





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日本早稻田大學商學院大瀧令嗣教授與陳彥夫、王姵嵐合著的本書，很有系統針對星巴克咖啡的起源、歷史、策略和品牌經營的商業思維，做了非常深入的研究，這本品牌策略研究的專書，做為商戰策略的思考研究，是商學院的必讀著作。

Waseda University Business School Professor Reiji OHTAKI, made studies of international business for several decades for the world's leading coffee chain stores Starbucks ─ did a series of studies related to Starbucks brand stories, the globalization model,the strength and the key successful factors.

This book introduced Starbucks business in America, Starbucks business in Europe, Starbucks business in Japan, Japan Starbucks concept store strategies, Starbucks US social media business model. This book also has depth analysis and comprehensive integration. In addition, leadership studies are also highlighted in the book.

Professor Reiji OHTAKI, Aon Consulting Japan Director, Economic Development Board member of Singapore, with hisexperience, contributed the book and provided considerable big picture view of Starbucks.

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  • 出版社：翰蘆

    新功能介紹

  • 出版日期：2015/03/09
  • 語言：英文




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